How's your WEB (presence)? Help us!

• Is your website easily discovered by search engines and crawlers?
• Have you properly identified appropriate keywords for your business and target audience?
• Does your website content maximize your targeted keywords through iteration and placement?
• Are your web pages effectively (file) named and titled for effective SEO?
• Does your website employ good SEO strategy to avoid diluting your keywords?
• Is your website content cross-promoted internally and externally?
• Have you employed website landing pages for use with inbound marketing campaigns?
• Has your website been designed with proper code for SEO success?
• Do you have an accompanying sitemap.xml file to indentify key content?
• Do you have a robots.txt file to help focus your content?
• Are you using paid search engine marketing (SEM), social media marketing, and email marketing to drive traffic to your website?
• Are you tracking traffic and engagement through analytics?
• Are you using Google Tag Manager to track link performance?

Search engine optimization (SEO) tactics are imperative to help search engines and crawlers understand what your website is about. Strong SEO can result in favorable natural search engine results (free). While, pay-per-click (PPC) advertising, a type of inbound marketing, can help your visitors find you faster and circumvent your competition. Successful pay-per-click advertising (SEM/PPC) is not an amateur endeavor. Money can easily be wasted without proper attention to campaign design, monitoring, and maintenance.

The Web Company can consult with you on these digital marketing strategies and even run campaigns for you, through SEM (e.g., Google Ads, Bing), social media PPC advertising, and email campaigns. We are ready to help you drive traffic to your website through successful digital marketing strategies.